Sessions

“MYOB inspires me to make money at what I do. Let’s face it, I love the design and art side, but I have bills to pay. This is the conference that makes that all come together.”

David Scott
Cosmic
St. Petersburg, FL

MYOB 2010 is a rare opportunity to get away from your business for a few days in order to really inspect it from a whole new angle. This year’s program toggles between up-close problem solving and big-picture analysis in a way that will send you home full of actionable ideas for improving your company’s long-term health.

You’ll zoom in on some of the problems creative firm principals tell us time and again they need help with: pricing, staffing and best practices. And you’ll step back to look at your business as a whole in a way that’s difficult to do when you’re immersed in the daily grind: you’ll attend sessions focused on rethinking your firm’s overall direction, evaluating your current marketing, and choosing between specialization and generalization.

These sessions are led by business experts whose skills were honed by working with– and in—firms just like yours.

Tuesday, October 12

3:00 – 5:00 pm: Registration Open

5:00 – 6:30 pm: Opening Keynote: Making Ideas Happen: Insights for Creative Execution – Scott Belsky

6:30 – 8:00 pm: Welcome Reception

Wednesday, October 13

8:00 – 8:50 am: Breakfast Roundtables

9:00 – 10:30 am: Do You Have Leadership DNA? – Ken Jacobs

10:45 am – noon: Making Your Agency’s Website Irresistible to Prospects – Mark O’Brien

12:15 – 1:30 pm: An In-Depth Perspective: Live Agency Review – David C. Baker

2:00 – 3:15 pm: Managing For Profit – Darryl Salerno

3:45 – 5:00 pm: From the Trenches: What’s Working Now – Mary-Lynn Bellamy-Willms, Sarah Durham and Tim McAlpine