The 2009 MYOB program reflects the issues we've heard creative firm principals express time and again: specializing versus catering to a general clientele; marketing that brings in the clients you want; pricing your services in a way that benefits everyone.

Alongside discussions of these eternal quandaries, you'll also find timely session content targeted to the very specific needs of design firms navigating a shaky economy. You'll learn how changing your attitude and messaging can have a direct impact on your bottom line, how successful firms are capitalizing on unseen benefits of the current moment, and ways you can strategize to get through lean times even stronger than before.

These sessions are led by business experts whose skills were honed by working with firms just like yours.

NEW THIS YEAR: Stick around after selected speaker sessions for working sessions-- your chance to brainstorm with the speaker about issues particular to your business. Look at the big picture and get real work done-- not many business conferences let you do both.

 Click on the session titles below for full descriptions of each.